User Experience Award

The aim of the awards is to significantly raise the stature, understanding and awareness of User Experience. User Experience is a critical part of the Internet and software development process and an essential element for success for any technology product or service in an ever-more-sophisticated consumer marketplace. How does a technology offering stand out from the crowd of iPhone apps or competitor websites and services in 2011 and beyond? How does one digital product or service generate significantly higher user engagement and customer satisfaction than another? It all comes down to great UX.

User Experience (UX) is about cr eating (digital) experiences that are optimized for the user. This means understanding who the users are and what they want and need, and then creating products and services that deliver against those needs. Good UX is “invisible”; things “just work.” Good UX delivers experiences that are intuitive, useful, clear, and also support the Business.